Joyce Smith

Joyce Smith is a seasoned marketing professional with extensive experience in brand development and content creation. Currently serving as the Director of Brand and Content at Lightpath since December 2021, Joyce Smith is responsible for developing and executing brand identity and crafting all forms of content. From March 2016 to 2021, Joyce Smith held the position of Marketing and Customer Base Management at Lightpath, focusing on product positioning and marketing strategies. Prior roles at the New York Stock Exchange included Director and Head of Cash Marketing, where Joyce Smith implemented innovative marketing campaigns, and Marketing Director at NYSE Technologies, leading comprehensive branding and strategic initiatives. Joyce Smith holds a Bachelor of Arts degree from Binghamton University.