Carmen Lee

Carmen Lee is a seasoned marketing professional with extensive experience in retention and digital marketing. Currently serving as the Retention Marketing Manager at Lightricks, Carmen is focused on enhancing customer engagement and driving revenue for an AI-driven visual content creation company. Prior to this role, Carmen held the position of Digital Marketing Manager for Retention at Saje Natural Wellness, where management of email and SMS channels was aimed at maximizing customer lifetime value. Carmen's expertise extends to email marketing as an Email Marketing Specialist at Vega, achieving significant revenue growth and successful ESP migration. Previous positions include Digital Marketing Specialist at Expedia Cruises, where Carmen designed and executed email campaigns for a large subscriber base, and roles at Wasserman + Partners Advertising and OMD Canada, which provided a strong foundation in integrated marketing and media planning. Carmen holds a Marketing Management degree from the British Columbia Institute of Technology and a Bachelor of Arts in Psychology from The University of British Columbia.