Mara Hershkovitz

Mara Hershkovitz is an experienced marketing professional currently serving as a Retention Marketing Manager at Lightricks since January 2025. Prior to this role, Mara held various positions at Tenengroup Ltd., including Engagement Marketing Team Leader and Retention Marketing Specialist, where responsibilities focused on retaining a global customer base of 1.5 million. Earlier experience includes managing content and catalog for Dalumi Group's e-commerce branch, Zoara, and providing customer service at Clixie. Starting as a waitress and advancing to chef at Belinda Cafe, Mara demonstrated strong abilities in customer relations and service. Additionally, Mara served as an Artillery Combat Soldier in the Israeli Defense Forces. Educational qualifications include a degree in Organizational Development and Behavior from Reichman University and a Bachelor's degree in Psychology from The Open University of Israel.