Arik Bros has over two decades of experience in sales, product management, and project leadership within the telecommunications and technology sectors. Currently serving in a sales role at Lightrun since October 2024, Arik previously held the position of Senior Director of Sales at Perfecto Mobile from February 2014 to October 2024. Prior experience includes Regional VP of Sales for North America at PeerApp, Sales Director at Comverse North America, and leadership roles at Cellcom, focusing on value-added services. Early career experience includes a significant position as System Analysis Section Leader in the IDF, overseeing engineering projects and software development. Arik holds an MBA from Ben-Gurion University of the Negev and a BSc in Aeronautics & Space Engineering from the Technion - Israel Institute of Technology.