LIJOY came into being to help establishments solve issues, create value, maximize growth, improve business performance and expand in new territories. We want to instill that 'Simplicity' is powerful, and it is the best way to find uniqueness. We stay away from propagating management fads and believe in developing plans that are executable.

Mission: Creating Value
Vision: Spreading Joy

A simple four-letter word called 'Logo' represents complex ideas/solutions, and becomes the identity for any organization. Our founder's name is a four letter word and we used it. Our logo is inspired from the element Lithium in periodic table, its properties describe our core values:

Being Authentic (Lightest of the solid elements): We believe in true value for money, information, product, service and profitability. We want our customers to use the most innovative product without the need of paying a heavy price due to unreasonable mark-ups while ensuring that our suppliers generate business good enough to keep innovating.

Striving for Excellence (Removes impurities of other metals and gasses): We actively strive for excellence by being simple, and ensuring right skill for right job.

Embracing Uniqueness and Blooming Together (Great initiator of polymerization): We believe that uniqueness is a responsibility we owe to ourselves and the world around us. Trust is the essence of teamwork; we trust to empower.

Spreading Joy (Only alkali metal that does not form the negative ion): The nature teaches us that positive and negative are not absolute opposites. For us honesty is happiness, we want to spread joy by embracing the virtue of honesty.

Seeking Harmony – ‘The Rule of Three’ (Atomic number of Lithium is 3): Our ‘Memory’ belongs to the past, we ‘Experience’ things in present, our ‘Aspiration’ is for the future. 3 is in our Logo as it is the smallest number needed to create a pattern. We want to seek harmony by enjoying the beginning, the course and the end of the journey.

Lijoy

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Lijoy

Org chart

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