Paula Smiths is a certified personal trainer at the International Sports Sciences Association (ISSA) since November 2020, while also serving as a Recruitment Ambassador at Likee since May 2019, focusing on hiring live streamers and content creators. As a Content Producer, Paula collaborates with artist designers, data scientists, and user researchers to analyze trends and enhance product opportunities for audience engagement and retention. Additionally, Paula is an Agency Owner and Talent Management Specialist at Bigo, specializing in live streaming personal training. Paula's earlier experience includes roles as a Social Media Ambassador at Vigo and a Professional Recruiter at Macy's. Educational qualifications include a Certified Personal Trainer degree from ISSA and a Master of Public Health from the Institute for Life Coach Training.
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