Chris O'Donohue

Chris O'Donohue is a seasoned retail professional with extensive experience in category management and merchandising. Currently serving as Senior Retail Category Manager at Likewize since February 2022, Chris manages the exclusive consignment business of accessory products across the Optus Retail store network, focusing on enhancing the accessory portfolio for Optus telco consumers. Prior to this role, Chris worked at JB Hi-Fi from March 2008 to February 2022, holding multiple positions including Retail Category Manager and Category Planner for Smart Home and Gaming & Collectables. Notably, Chris drove significant growth in the Smart Home segment, positioning JB Hi-Fi as a market leader, and played a crucial role in developing the gaming category to make JB Hi-Fi the top destination for gaming products. Additionally, Chris successfully launched the collectibles merchandise range, establishing it as a core component of JB Hi-Fi's pop-culture offerings.