Rob Campbell is a seasoned Senior Business Analyst at Likewize since September 2020, specializing in defining processes and requirements in collaboration with Product Owners, stakeholders, and development teams. Prior to this role, Rob spent 26 years at IBM from 1994 to September 2020, where responsibilities included leading European transformation programs, optimizing performance, and managing business operations across the UK and Ireland. Rob's career at IBM began as an administrator, progressing through various operations and finance roles to achieve significant improvements in business performance and productivity. Rob holds a degree from The University of Manchester.
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