Matthew Ford is a seasoned Sales Director currently leading revenue initiatives at Lilli, where they focus on transforming care delivery through AI-powered solutions. With extensive experience in both public and private sectors, Ford held senior roles at BCS, The Chartered Institute for IT, and My Care My Home, emphasizing strategic account development and team leadership. Their career reflects a strong commitment to coaching high-performing teams and implementing data-driven sales strategies, fostering innovation in health and education sectors. Ford’s approach is rooted in collaboration and stakeholder engagement, aimed at making a significant impact in the lives of vulnerable populations.
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