Sofia Götestam is a Consumer Insight & Research Manager at Lindex, bringing 20 years of experience in brand and product innovation, market analysis, and customer experience. Previously, Sofia held various roles at Scandinfo Marketing Research, including Senior Consultant and Head of Business Area Retail & Consumer Goods, and served as a Senior Insight Analyst at Insight Distillery. With a solid background in partnering with international business decision-makers, Sofia is dedicated to enhancing the customer journey through actionable insights and innovative marketing strategies. Sofia's educational background includes pursuing a Master’s Degree at the School of Business, Economics and Law at the University of Gothenburg and ongoing studies at multiple institutions.
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