Xiao Ma is a seasoned professional in data management and analytics, currently serving as the Director of Data & Analytics at Lindström since June 2022, where responsibilities include managing group-wide data, analytics services, and driving digital transformation across various business functions. Prior to this role, Xiao held the position of Data Management Team Lead at Finnair from August 2018 to June 2022, focusing on master data management, GDPR compliance, and data quality management. Earlier experience includes roles at Lindström as a Business Intelligence Manager, Zetta Technology Oy as Head of China Operations and Development Director, Nokia in various management roles, TeliaSonera, and Sonera Zed as a Project Manager. Xiao holds an MBA in International Business and e-commerce from Helsingin kauppakorkeakoulu and a Bachelor's degree in Automation from Beijing University of Chemical Technology.
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