KASIKORN LINE is a joint venture between KASIKORN Vision Company Limited, a subsidiary of KASIKORNBANK, and LINE Financial Asia, a subsidiary of LINE Corporation. KASIKORNLINE focuses on the offering of new innovative business models and experiences to create financial solutions that are more engaging, social, secure and easy to use.

KASIKORN LINE launched the LINE BK, the first “social banking” platform in Thailand, connecting Thailand’s most popular social media platform and one of Thailand’s leading banks. Under the slogan “Banking in Your Hand,” LINE BK lets customers transfer money, open savings accounts, apply for loans, and make payments easily and conveniently from the LINE application.

Banking

KASIKORN LINE

KASIKORN LINE's headquarters in Bangkok, Thailand

Tatsapon Muendach

Warunya Pangnucha

Thee Chanyaswad

Arayapha Panichprecha

Pratabjai Nilla-Or

The Project and Product Management Team at KASIKORN LINE is tasked with overseeing the development and implementation of innovative financial solutions within the LINE BK platform. They are responsible for managing project timelines, coordinating across various departments, ensuring product alignment with market needs, and driving overall project success to enhance user engagement and streamline banking operations through the LINE application.

Project and Product Management Team

The Data and Analytics team at KASIKORN LINE focuses on leveraging data to drive strategic business decisions and enhance user experiences on the LINE BK platform. The team consists of experts who analyze financial and user behavior data, develop predictive models, and derive actionable insights to optimize customer engagement and streamline banking operations. Key responsibilities include monitoring key performance indicators (KPIs), preparing reports for stakeholders, and collaborating with other departments to implement data-driven solutions that ensure innovative and user-friendly financial services.

Data and Analytics

The Software Development Team at KASIKORN LINE is responsible for designing, developing, and maintaining the LINE BK social banking platform. This team ensures seamless integration of banking services within the LINE application, creating user-friendly interfaces and secure transaction systems. They work on enhancing app features, optimizing performance, and implementing innovative solutions to provide engaging and convenient financial services to users.

KASIKORN LINE

Org chart

Teams

Project and Product Management Team

Data and Analytics

Software Development

Offices

KASIKORN LINE

Org chart

Teams

Project and Product Management Team

Data and Analytics

Software Development

Offices

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