Matt Labuda

Matt Labuda has a diverse work experience in marketing and digital strategy. Matt is currently working as Vice President of Marketing at LINE-X LLC since January 2022. Prior to this, from February 2020 to December 2021, they served as Vice President of Marketing at Burn Boot Camp, a fast-growing fitness franchise. In this role, they led a team of experts and oversaw marketing strategy, social media, CRM, graphic design, copywriting, and in-house studio production.

Before their role at Burn Boot Camp, Matt worked at Driven Brands, Inc. from January 2016 to January 2020. Matt started as the Director of Digital Marketing, where they drove digital strategy across the company's automotive brands and supported the digital efforts for 2,700 service centers. Matt also worked as a Senior Manager of Digital Marketing for Meineke Car Care Centers, managing multi-million dollar digital marketing programs. Previously, they held the position of Manager of Digital Marketing at Meineke Car Care Centers, focusing on optimizing online marketing channels.

Earlier in their career, Matt worked at Rosetta as a Senior SEO Associate and SEO Associate. Matt served as the lead SEO strategist and account manager for a portfolio of hotels, working on content expansion, competitive analyses, and link building initiatives. Matt also gained experience in executing SEO tactics for various clients in the hospitality, retail, and B2B sectors.

Matt's work experience also includes a marketing internship at Destination Cleveland, where they assisted the marketing team in promoting the Greater Cleveland area through media requests and travel writer events.

Matt Labuda obtained a Bachelor of Science degree in Marketing from the Farmer School of Business at Miami University, where they studied from 2007 to 2011. Additionally, in February 2016, they obtained the Google Analytics Individual Qualification (IQ) certification from Google.