Iryna M.

Iryna M. is a seasoned professional in mobile growth and app store optimization (ASO), currently serving as a Senior ASO Consultant and Product Marketing expert at Phiture since 2021. Previous experience includes roles as an ASO Consultant at AppFollow, Product Marketing Manager and ASO Manager at Gismart, and ASO Manager at Wowmaking, where significant contributions were made to app metadata, monetization strategies, user acquisition creatives, and A/B testing. Earlier roles encompass marketing content management and social media marketing, as well as positions as a Chief Editor at Meetville and Marketing Assistant at Applied Systems Ltd. Iryna M. holds a Bachelor’s degree in Intercultural Communication and Public Relations from Minsk State Linguistic University.