John Ostman is an experienced eCommerce and digital marketing professional with a strong background in leading strategic initiatives across various sectors. Currently serving as Vice President of Ecommerce at Black Rifle Coffee Company since May 2024, John is responsible for the eCommerce business unit. Previously, John held the role of Sr. Director of eCommerce & Digital Strategy at Jack Link's Protein Snacks, where the focus was on building digital teams and compelling brand experiences. Other notable positions include serving as Board President for the Minnesota Interactive Marketing Association, Principal Consultant at Bright Workshop, and Director of Ecommerce at Hallmark Business Connections. John has also held leadership roles at Snap Agency, Probus Online, and Virtual Motorworks, showcasing a breadth of experience in digital marketing and eCommerce strategies. Educational qualifications include a BA in Psychology from Bethel University and further studies at the University of St. Thomas.
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