Bárbara Borba

Bárbara Borba is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Global Marketing Director at both Link2Pump and CTA Smart since February 2025, Bárbara previously held significant positions at TownSq, where responsibilities included Marketing Director, Marketing Manager, and Marketing Strategist from August 2020 to February 2025. Prior experience includes serving as Marketing Director at Dietbox.me -SAAS, where Bárbara was instrumental in establishing the marketing framework for a startup that became market leader, along with roles in marketing at Craftbox and Grupo Amanhã. Bárbara's education includes a Post Graduate degree in Big Data and Strategic Marketing from ESPM, a Nanodegree in Digital Marketing from Udacity, and a Bachelor’s degree in Business Administration with a marketing emphasis from ESPM.