Jairo Obando

Jairo Obando is a skilled copywriter and leader in content marketing with extensive experience in crafting content strategies that drive organic positioning, engagement, and conversion. They have led creative teams and multichannel campaigns across social media, email, and inbound marketing, integrating storytelling, SEO, and analytics to create impactful communications. Jairo currently serves as the Líder de Content Marketing at LinkTIC, where they focus on transforming content strategies into tangible growth engines for the brand, while previously working at Linktic S.A.S and Seguralia. Jairo holds a degree in Social Communication and Journalism from Universidad Sergio Arboleda.