Matthew Smith

Matthew Smith is currently the Head of Research at McDonald's, a position held since 2021. They previously worked as an Account Analyst and Project Management Executive at Lumina Intelligence, and as a Research & Insight Manager at Kantar Worldpanel. Matthew's early career included roles at Morrisons in Customer Services, a Logistics Operative at Caterpillar Marine Engines, and several sales and research positions. They earned a Business Management BA with a focus on International Business from the University of Gloucestershire, after completing studies in Business Management and other subjects at Strode College.