Alistair Larkin

Alistair Larkin currently serves as Shopper Strategy Manager at Lion, having progressed through roles including Shopper Marketing Manager and Senior Shopper Activation Manager since May 2021. Prior to this, Alistair was Customer Marketing Manager - Off Trade at Carlsberg Marston's Brewing Company, overseeing the Off-Trade shopper marketing program for various brands. Alistair's experience at Lion from 2013 to 2019 included leadership roles in Shopper Marketing and Category Management, with a focus on enhancing retail presentation and category growth for Beer and Cider. Alistair began a career in market research at The Nielsen Company, contributing to FMCG account management and consumer insights. Educational qualifications include a Bachelor of Commerce in Marketing and International Business from The University of Auckland.