Blake Coates is currently the Customer Director at Lion, where they lead the commercial strategy for the Endeavour Group business, overseeing a significant portion of the Australian retail market. With an Executive MBA from the Sydney Business School, completed in 2019, Blake has a proven record in commercial strategy, organizational leadership, and business transformation. Their past roles include Head of Sales at Pernod Ricard and National Category Manager at Australian Liquor Marketers, showcasing their expertise in driving profitable growth and managing cross-functional teams across various sectors. Blake's commitment to continuous improvement and high-performance culture is evident throughout their career.
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