Cath Fifoot is a proven commercial leader with over 20 years of FMCG experience, specializing in team leadership, coaching, and commercial strategy. They have successfully managed teams across various sectors, including grocery, foodservice, and pharmacy, and have a diverse background encompassing multiple product categories. Previously, Cath held senior positions at companies like HJ Heinz, BWX Limited, and Bega Cheese Limited, where they demonstrated expertise in sales and category management. Currently, Cath serves as the Field Sales Director for Lion and is a Non Executive Director at the Independent Food Distributors Australia.
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