David Scheepers

David Scheepers is a seasoned digital strategist with extensive experience across various sectors, currently serving as a Digital Strategist at Lion since December 2021. In this role, David leads the digital strategy for core beer brands, implements new MarTech solutions, and collaborates with agencies to optimize digital consumer experiences. Prior to Lion, David held significant positions at Pernod Ricard, including Digital Strategy Manager and Digital Data & Media Manager, where responsibilities ranged from developing website strategies to managing media partnerships. Earlier in the career at dentsu international, leadership was provided to a team focused on digital innovation, and roles in media management were held at various firms including Sensis, hma Blaze, and Strategic Publishing Group, with a strong focus on client acquisition and campaign management. David's education includes certifications in marketing excellence and various digital media programs.