Kate Maxwell is an accomplished marketing professional with extensive experience in customer marketing and sales operations within the beverage industry. Currently serving as the Customer Marketing and Execution Director at Lion since March 2022, Kate oversees comprehensive execution models that blend customer marketing with sales operations. Previously, Kate held various key positions at Pernod Ricard from 2005 to 2022, culminating as the Customer Marketing Director, where leadership of a creative team and brand strategy across multiple channels was paramount. Early career experiences include roles in marketing coordination at Heritage Fine Wines and Tyrrell's Wines. Kate earned a Bachelor of Arts degree from the University of Sydney from 1998 to 2000.
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