Kris Hansen

Kris Hansen is an experienced marketing professional with a strong background in brand management and campaign execution across various sectors, primarily in the beverage industry. Currently serving as the Marketing Manager for Beer at Lion since September 2019, Kris is responsible for driving market share and developing brand strategies. Prior to this, Kris held multiple roles at Asahi Beverages from August 2013 to September 2019, culminating in the position of Marketing Manager for RTD’s and Spirits, as well as Senior Brand Manager for Craft Beer and Beer and Cider. Kris’s earlier experience includes strategic marketing roles at Bank of New Zealand, SMC Corporation, and Repco. Kris holds a Bachelor of Commerce in Marketing and Management from The University of Auckland, alongside additional credentials in advertising effectiveness and digital marketing.