Peter Elderfield is the Category Demand Leader at Lion, a position they have held since 2019. Prior to this, they served as a Demand Controller and Senior Demand Planner at Lion, contributing to the company's demand strategies. Additionally, from 2014 to 2016, Peter worked as a Supply & Materials Planner at VITASOY Australia Products and as a Production Planner at Devondale-Murray Goulburn Co-Operative from 2012 to 2014.
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