Simon Rich is an experienced strategist currently serving as the Creative Strategy Lead for Core Beer at Lion since May 2022. Prior roles include Strategy Director positions at Cummins&Partners and DDB Melbourne, as well as directorial roles at gyro and The Core Agency. Simon has also worked as a freelance Strategy Director and held various contract positions in notable agencies, including Publicis London, Cheil Worldwide, and JWT London. Simon's career commenced with a tenure as Senior Strategy Director at M&C Saatchi London. Academic credentials include a Bachelor of Social Science and Business Marketing from Monash University, along with foundational education from Geelong Grammar School.
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