Simon Rich

Simon Rich is an experienced strategist currently serving as the Creative Strategy Lead for Core Beer at Lion since May 2022. Prior roles include Strategy Director positions at Cummins&Partners and DDB Melbourne, as well as directorial roles at gyro and The Core Agency. Simon has also worked as a freelance Strategy Director and held various contract positions in notable agencies, including Publicis London, Cheil Worldwide, and JWT London. Simon's career commenced with a tenure as Senior Strategy Director at M&C Saatchi London. Academic credentials include a Bachelor of Social Science and Business Marketing from Monash University, along with foundational education from Geelong Grammar School.