Lions + Tigers
Eric Twelker has had an extensive and diverse work experience spanning over several decades. Eric began their career as an Assistant to the Director of Publicity at MCA Records from 1993 to 1994. Eric then worked as a Publicity Coordinator at EMI Music from 1994 to 1995, where they supported the Publicity Director in executing publicity campaigns for renowned recording artists.
Twelker then joined KillerApp Communications in 1995 as an Account Supervisor, where they developed and implemented publicity and promotional campaigns for clients in the interactive entertainment industry. Some of their notable accounts included DreamWorks Interactive, Warner Bros. Interactive, and MTV.
From 1996 to 1998, Twelker served as a Senior Public Relations Manager at Sierra Entertainment's development division, Sierra Studios. In this role, they planned and executed publicity campaigns for popular computer entertainment brands such as Half-Life and King's Quest.
In 1999, Twelker joined Amazon.com as a Content Manager for Category Merchandising in the video games department. During their tenure, they played a crucial role in developing, managing, and curating site and product page content for Amazon's Video Games category.
Twelker then transitioned to their own venture, establishing Twelker Communications in 2000. As a Marketing Communications Strategist and Writer, they worked with leading global brands and companies such as Microsoft, Intel, Nintendo, RealNetworks, and PACCAR. Eric'sresponsibilities included conducting competitive analysis, developing messaging strategies, and producing key messages for various products and platforms.
In 2011, Twelker joined R2integrated, a digital marketing agency, as the Vice President of Content Marketing. Here, they directed content marketing services and played a crucial role in developing the agency's content marketing practice in Seattle. Eric'sresponsibilities spanned agency leadership, account strategy, campaign development, and content planning and production.
Since 2017, Twelker has been working as a Senior Consultant for Content Marketing at Lions + Tigers. In this role, they provide a full range of content marketing services to clients, including strategy and planning, messaging and positioning, and sales and marketing writing. Currently, they are focused on providing communications and brand storytelling services for the Microsoft Dynamics 365 team.
Overall, Eric Twelker's work experience showcases their expertise in content marketing, marketing communications, and public relations across a diverse range of industries and notable companies.
Eric Twelker attended the University of Oregon from 1990 to 1993. During their time there, they focused on studying Journalism and Public Relations. No specific degree was mentioned in the provided information.
Lions + Tigers
Lions + Tigers is a marketing, operations and strategy consultancy driving workforce innovation through an agile and high-impact model. We start with women, choose inclusion and believe that diverse representation empowers clients to drive innovation while maximizing skills, resources and outcomes. Tech-industry organizations call on us to transform how they work in two ways: 1. We help leaders change organizations from the inside to build a culture of inclusion. 2. We unstick big business challenges and lighten the load for organizations through part-time and flexible work for high-impact consultants. We build engagements to activate the right skills at the right time, fine-tuned to support our consultants and clients working in their “highest and best” use. This translates into a strategic advantage for both brands and people: efficiency and expertise for our clients; flexibility and high impact work for our talented team. We created an agency built on community, stewardship, impact, and courage that champions a new vision of work, where flexibility is a strategic advantage, empowering consultants and emboldening clients. Areas of expertise: • Organizational effectiveness We take organizations and teams from “start-up” to “stable” by deeply understanding your unique culture and opportunities, and optimizing resources aligned with key outcomes. • Business + marketing impact We bring head and heart together across business strategy and marketing to ensure execution is efficient and effective. We are wired to measure impact. • Coach + facilitate leaders We empower teams and individuals to courageously build their life’s work, in line with core business opportunities. Awards: • 2021 Microsoft Diverse-Owned Supplier of the Year • 2020, 2021 Puget Sound Business Journal's Washington Best Workplaces • Finalist for Geekwire’s Workplace of the Year 2021