Eric Twelker

Senior Consultant, Content Marketing at Lions + Tigers

Eric Twelker has had an extensive and diverse work experience spanning over several decades. Eric began their career as an Assistant to the Director of Publicity at MCA Records from 1993 to 1994. Eric then worked as a Publicity Coordinator at EMI Music from 1994 to 1995, where they supported the Publicity Director in executing publicity campaigns for renowned recording artists.

Twelker then joined KillerApp Communications in 1995 as an Account Supervisor, where they developed and implemented publicity and promotional campaigns for clients in the interactive entertainment industry. Some of their notable accounts included DreamWorks Interactive, Warner Bros. Interactive, and MTV.

From 1996 to 1998, Twelker served as a Senior Public Relations Manager at Sierra Entertainment's development division, Sierra Studios. In this role, they planned and executed publicity campaigns for popular computer entertainment brands such as Half-Life and King's Quest.

In 1999, Twelker joined Amazon.com as a Content Manager for Category Merchandising in the video games department. During their tenure, they played a crucial role in developing, managing, and curating site and product page content for Amazon's Video Games category.

Twelker then transitioned to their own venture, establishing Twelker Communications in 2000. As a Marketing Communications Strategist and Writer, they worked with leading global brands and companies such as Microsoft, Intel, Nintendo, RealNetworks, and PACCAR. Eric'sresponsibilities included conducting competitive analysis, developing messaging strategies, and producing key messages for various products and platforms.

In 2011, Twelker joined R2integrated, a digital marketing agency, as the Vice President of Content Marketing. Here, they directed content marketing services and played a crucial role in developing the agency's content marketing practice in Seattle. Eric'sresponsibilities spanned agency leadership, account strategy, campaign development, and content planning and production.

Since 2017, Twelker has been working as a Senior Consultant for Content Marketing at Lions + Tigers. In this role, they provide a full range of content marketing services to clients, including strategy and planning, messaging and positioning, and sales and marketing writing. Currently, they are focused on providing communications and brand storytelling services for the Microsoft Dynamics 365 team.

Overall, Eric Twelker's work experience showcases their expertise in content marketing, marketing communications, and public relations across a diverse range of industries and notable companies.

Eric Twelker attended the University of Oregon from 1990 to 1993. During their time there, they focused on studying Journalism and Public Relations. No specific degree was mentioned in the provided information.

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