Cassandra Gratton is an accomplished professional in the field of market research and consumer insights, currently serving as Senior Vice President of Research & Digital Insights at Lionsgate since May 2015. Gratton's extensive experience at Lionsgate includes roles as Vice President of Consumer Insights, Executive Director of Global Market Research, and various positions in theatrical research. Prior to joining Lionsgate, Gratton worked at Paramount Pictures as a Coordinator and Assistant in Marketing Operations, and at Creative Artists Agency as a Motion Picture Marketing Assistant. Earlier career experience includes a role as a Data and Image Associate at SHOES.COM. Gratton holds a Bachelor of Science degree in Business Administration with a focus in Marketing from Northeastern University and studied at the CEFAM Centre d'Études Franco-Américain de Management.
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