Joyce Lai is an accomplished marketing professional with extensive experience in creative advertising. Currently serving as the Director of Global Marketing Creative Advertising at Lionsgate since February 2018, Joyce leads innovative campaigns on a global scale. Prior to this role, Joyce spent nearly 14 years at BLT Communications, LLC, initially as an Art Director and subsequently as a Manager/Senior Art Director, where responsibilities included managing design teams, mentoring talent, and driving creative strategies across various media platforms. Early career experiences at Pulse Advertising involved collaboration on key art development and production tasks. An education in Communications and International Studies from Boston College provided a solid foundation for a successful career in the creative industry.
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