JP Richards serves as the President of Worldwide Marketing at Lionsgate since November 2022. Previously, JP held the position of Head of Global Film Marketing at Apple from February 2021 to June 2022. Prior experience includes co-leading Worldwide Marketing at Warner Bros. Entertainment, where JP also served as Executive Vice President and Chief Data Strategist as well as in roles focused on digital marketing. At Universal Pictures, JP progressed from Digital Creative to Senior Vice President of Digital Marketing. Early career experiences include marketing positions at IDG, Variety, and Holland America Line. JP holds a Bachelor of Science in Economics from Saint Mary's College of California, earned in 1998.
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