Roy Carter

Roy Carter serves as the Global Senior Vice President of Aftermarket & Customer Service at Lippert Components since November 2018, focusing on expanding product offerings for the outdoor enthusiast market. Previously, Roy held the role of Managing Director BPA (equivalent to US CEO) at Bailey of Bristol from October 2015 to November 2018, overseeing operations and business growth with full P&L responsibility for a manufacturer of recreational vehicles in multiple countries. A diverse career includes leadership positions such as CEO and Managing Director across various companies, with consultancy roles in Australia, Hong Kong, and the United States, and notable achievements in the retail sector, including Vice President of Retail at The Rockport Company. Roy also has extensive experience in operational management, sales, and marketing, contributing to enhanced profitability and strategic growth initiatives in the consumer goods and retail industries.