Lippincott
Alexandra Samet is a seasoned professional in brand strategy, currently serving as a Partner at Lippincott since 2015, having previously held the role of Senior Associate. Prior to Lippincott, Alexandra led the MBA Admissions Advisory Team at Veritas Prep from 2014 to 2018, where responsibilities included developing tailored MBA applications and advising on program selection and strategy. Alexandra also worked as an Engagement Manager and Senior Consultant at Vivaldi Partners Group in 2014 and gained experience at London Business School as an MBA student from 2011 to 2013. An internship at Uber Technologies Inc. in 2012 supplemented earlier experience at Corporate Executive Board, where Alexandra progressed from Associate to Director, EMEA over six years. Alexandra's academic credentials include an MBA in Marketing from London Business School, participation in an exchange program at HKUST Business School, and a Bachelor’s degree with Highest Honors in Economics and Spanish from the University of North Carolina at Chapel Hill.
Lippincott
Lippincott is a global creative consultancy specializing in brand and innovation. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.