Michael Richards

Michael Richards has extensive experience in channel sales and management. Michael is currently working as the Director of Sales for the Northeast region at Liqid, a position they have held since November 2022. Prior to this role, they served as a Senior Manager in Channels at Liqid from March 2021 to November 2022.

Before joining Liqid, Michael worked at Igneous as the Director of Channels from May 2019 to November 2020. Michael introduced cloud backup technology to regional value-added resellers (VARs) and national direct market resellers (DMRs) while coordinating marketing efforts to fill the channel pipeline.

From July 2017 to May 2019, Michael was the Director of Channels at ClearSky Data. In this role, they launched a partner program for the cloud-based storage and networking company, introduced the product to the market, trained partners, and built a funnel across North America.

Prior to ClearSky Data, Michael served as the Director of Channels at Stratoscale from February 2015 to June 2017. Michael founded and led the partner program for the open-source, hyperconverged infrastructure start-up, establishing partner relationships with over 40 partners globally, including tier-1 distributors.

Michael's earlier experience includes roles at Globalscape, Inc. as Channels from January 2014 to February 2015, Egenera as Director of Channels from January 2013 to January 2014, and Channel Manager from May 2011 to January 2013. Michael transformed a direct-selling hardware company into an indirect-selling software company at Egenera, programatizing the partner program and launching relationships with regional VARs across the US.

Before Egenera, Michael worked as a Channel Sales Manager for System Integrators at Iron Mountain Digital from January 2010 to May 2011. Michael also served as a Global Channel Sales Manager at Iron Mountain Digital from 2004 to 2009 and as a Channel Sales Manager for Global at Connected Corporation (later acquired by Iron Mountain) from 2000 to 2004.

Michael's career began at Connected Corporation, where they worked as an Inside Sales Manager from May 2000 to June 2001.

Overall, Michael Richards has a strong background in channel sales and has played integral roles in launching partner programs, introducing new technologies to the market, and building relationships with various partners and distributors.

From 1993 to 1997, Michael Richards attended the College of the Holy Cross. No information regarding their degree or field of study was provided.