Liquid Barcodes
Lara P. is an accomplished Marketing Specialist currently employed at Liquid Barcodes, a leading company in loyalty and digital marketing technology for the convenience store and foodservice sectors. Prior to this role, Lara served as Communications and Social Media Coordinator at The Reserves Network, where responsibilities included crafting communications, collaborating on marketing materials, and supporting event planning. Additional experience includes positions as Acquisitions Editor at Apprentice House Press, Team Lead for a public relations campaign at The Philemon Ministry, and diverse roles in marketing, public relations, and customer service across several organizations. Lara holds a Bachelor of Arts in Communication from Loyola University Maryland.
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Liquid Barcodes
Liquid Barcodes is a global marketing technology company focused on the convenience and foodservice industry. What we do: We create and manage compelling digital promotions in real-time for retailers, brands and partners. By powering digital marketing that allows flexible distribution and secure redemption of personalized offers and rewards, we enable retailers and brands to drive traffic to store and connect more closely with their consumers. We believe in making a difference and truly delighting both customers and brands – an approach we describe as ‘live loyalty’. How we do it We have developed the world´s most advanced dynamic couponing platform. Retailers use our closed-loop digital marketing to increase purchases by their existing customers, as well as effectively target and acquire new customers through other paid or earned media channels. Why we do it Our technology transforms digital marketing in the convenience sector by closing the loop between the customer and the store. Retailers and brand partners reduce their marketing costs, and connect with their customers using innovative mechanics that truly engage customers and increases their spend and frequency of purchase. That’s live loyalty.