Anim Haroon

Anim Haroon currently serves as Brand & Product Marketing at Liquid I.V. since December 2023, focusing on product positioning, messaging, and go-to-market campaigns with notable achievements including leading global product launches in eight markets and managing internal and Amazon teams to generate significant sales during Prime Day. Previously, in roles at Constellation Brands, Anim leveraged expertise in brand management for the DTC brand Empathy Wines and contributed to the development of a new seltzer product, guiding it to $75M in sales. Earlier career experiences included marketing roles at Allbirds and PROVEN Skincare, an internship at HP, and engineering and product management at Rio Tinto, where Anim led multiple projects driving substantial revenue growth. Anim holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor’s degree in Engineering from McGill University.