Daniel Lee is a seasoned professional in consumer insights and data analytics with extensive experience across various industries. Currently serving as a Consumer & Shopper Insights Associate Manager at Liquid I.V. since June 2025, Daniel previously worked as a Consultant at Numerator, where impactful data-driven strategies were developed for a $3.7 billion CPG client. Prior roles include Account Specialist at Circana, where Daniel supported a $3 billion portfolio by delivering tailored retail sales analyses, and Business Analyst at Fusion Risk Management, focusing on data reporting and client communication. Daniel's earlier experience encompasses research and application specialist roles, contributing to software testing, client education, and data management. Daniel holds a Bachelor of Arts in Sociology from the University of Illinois Urbana-Champaign and completed Full Stack Development training at Bottega Career Services.
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