Founded in 2005, Digitas Liquorice is the connected experience agency with a focus on data-led insights to enhance the Customer Experience. We specialise in 5 core digital capabilities to deliver Data & Analysis, Strategy, Creative, Media and Technology.
In 2014, Liquorice was acquired by Digitas, the world’s largest digital network employing over 100 people across our 3 offices in South Africa, with affiliate partners in 34 countries across Africa.  

At Digitas Liquorice we believe in creating Magic and Meaning. Purposefully connecting people and brands through digital innovation in everything we do. We are a group of unicorns; uniquely capable in skillset and all-around awesomeness! 

Liquorice prides itself on a culture of experiential learning, encouraging our unicorns to be curious, to seek out new opportunities to learn and experience in order to drive growth, both in a personal and professional capacity. It is our vision to drive transformation within our teams to allow for a diversity of voices, and as such, a rich creative product.  Similarly, we partner with clients to support their digital transformation, providing the technology and expertise to accelerate their journey.

Digitas Liquorice has some of Africa’s largest brands as clients including, Unilever, Santam, Sanlam, Nedgroup Investments, Allan Gray Orbis Foundation, HAVAL motors and more!


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Digitas Liquorice

Digitas Liquorice's headquarters in Cape Town, South Africa

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