Johnnie Yu

A self-proclaimed early adopter and office lab rat, Johnnie spends his days discovering new brands and trying out products. He loves interdisciplinary brands that redefine category boundaries and rewrite conventional playbooks, especially brands that create products and services for previously underrepresented demographics. Now a “retired” creator, Johnnie also mentors brands at Techstars and XRC Labs on content strategy and creative production. He is their go-to for the latest TikTok trends.