Simon Poole

Simon Poole is the VP of Analytic Services at Lityx, LLC, where they leverage advanced analytics and machine learning to provide actionable insights for clients. With over twenty-five years of experience, Simon has successfully built and managed analytics teams across multiple industries, including marketing analytics and consumer packaged goods. Prior roles include serving as VP of Analytics at The Allant Group, where they directed over 250 analytic projects annually, and as a Statistician at First Direct, where they developed credit scoring models to enhance targeting. Simon has a proven track record of blending advanced analytics and consumer behavior to deliver solutions that address complex business challenges.