Bisma Asif

Bisma Asif is a seasoned professional in human resources, currently serving as People Lead at Livedin since May 2025. Prior to this role, Bisma held the position of People Lead at DealCart from December 2023 to May 2025 and was involved with Maqsad as both People & Talent Manager and People Associate from January 2022 to December 2023, with an earlier experience as People Graduate at Dawaai from May 2021 to January 2022. Bisma began a career in human resources as a Jr. Associate in People and Engagement. Academic credentials include a Bachelor of Business Administration in Human Resources Management and Services from the Institute of Business Administration, obtained between 2018 and 2021.