Eric Lai is currently the Head of Business Development at LiveIn Malaysia, bringing over 10 years of experience in sales and marketing to the role. Previously, Eric held leadership positions at several companies, including Revenue Monster Sdn. Bhd., Offpeak, and SHOPLINE, where significant accomplishments included expanding business partnerships and significantly increasing revenue. Eric began their career as an Accounting Assistant before progressing through various marketing and business development roles at Samsung Malaysia Electronics. They earned a Bachelor of Engineering (Hons) in Electronics, majoring in Telecommunications from Multimedia University.
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