Jon DeGennaro is currently the Vice President of Identity & Data Partnerships at Zeta Global, having transitioned there after its acquisition of LiveIntent, where they served as Senior Vice President of Data Solutions & Strategic Partnerships. With over 20 years of experience in adtech, Jon has demonstrated consistent high alpha and low beta performance, particularly in building partnerships around identity resolution and people-based measurement. Jon's educational background includes pursuing a BS in Marketing & Human Resource Management at Fordham Gabelli School of Business while also attending Loyola School.