Larissa Novais

Larissa Novais is the current Diretora de Clientes Varejo PF at Banco do Brasil and a member of the Conselho de Administração at Livelo Brasil. With a robust background in marketing, communication, and international business, Larissa has held various roles within Banco do Brasil, including head of Banco do Brasil Portugal and manager of digital marketing and social media. They have also been a member of the Negócios Committee at Cartão Elo and contribute to digital transformation and customer experience strategies. Larissa's academic credentials include a Master's degree in International Economics from Universidade de Lisboa and advanced studies in areas such as business management and analytics.