Igor Novello is a seasoned professional with extensive experience in social media strategy, content management, and product development within the digital sports landscape. Currently serving as Líder de Redes Sociais e Plataformas at LiveMode since March 2025, Igor focuses on short video production and YouTube strategy. Previous roles include Gerente de Estratégia e Produto at Lance! and Coordinador de Conteúdo e Redes Sociais at Adventures, where Igor built an engaged sports fan community. Highlights from a significant tenure at WarnerMedia include achievements in growth analysis and product development for the Estádio TNT Sports streaming platform. Igor holds an MBA from USP/Esalq, various certifications in product management and marketing, and a Bachelor's degree in Journalism from Pontifícia Universidade Católica do Rio de Janeiro.
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