Parallel (formerly Surterra Wellness) is a leading global company that is pioneering human well-being and improving quality of life for humanity through the benefits of cannabinoids. Parallel is one of the fastest-growing cannabis companies in the world with vertical operations in Florida, Texas, Nevada, and Massachusetts, a developing international footprint in the European Union (EU), South America and Asia, a global retail brand, Goodblend, and a diverse portfolio of high-quality, proprietary consumer brands, including Surterra Wellness, Coral Reefer, Endless Summer, and Float. Parallel's business also includes Massachusetts' New England Treatment Access (NETA), a leading vertical cannabis operation with regional retail dispensaries and consumer brands; Molecular Infusions (Mi), a cannabis based biopharmaceutical company; and Nevada's The Apothecary Shoppe, a vertical cannabis dispensary. Parallel's integrated footprint includes 37 retail dispensaries across the United States (US), including 34 in Florida; almost one million total square feet of cultivation and manufacturing operations across the platform; R&D facilities in Massachusetts, Florida, Budapest, Hungary and Medellin, Colombia; and an exclusive partnership with global biotechnology company Intrexon to drive its science and technology-led innovation. Parallel follows rigorous operational and business practices to ensure the quality, safety, consistency and efficacy of its products, and is building a business based on strong values to be the gold standard for the industry.

Health & Wellness

Parallel

William Wrigley Jr.

Barry Jones

James Whitcomb

Brian Kedzior

Arnon Vered

Phil Harris

Lee Applbaum

Stevens J. Sainte-Rose

Fareed Khan

The leadership team at Parallel has a wealth of experience in a variety of industries. They have been partners at B2B CFO®, Williams Jones Capital, and St. James's Place Wealth Management – Asia. They have also founded Maroon Analytics. They hold degrees from Newcastle University in Economics & Accountancy.

Leadership Team

CEO and Executive Team

Leadership Team

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Team members

Other teams at Parallel

CEO and Executive Team