Christa Matson serves as the Head of Event Marketing at LiveRamp since April 2024, previously holding senior roles at Smartsheet, Microsoft, T-Mobile, and RealNetworks. At Smartsheet, Christa Matson established and grew the event marketing function, leading to the successful execution of numerous events including the first user conference and the coordination of the company's IPO events. At Microsoft, Christa Matson directed event marketing strategies for major conferences and product launches, while earlier experience at T-Mobile involved managing events and promotions linked to high-profile sponsorships. Christa Matson has a Bachelor of Arts degree in Communications from the University of Washington.
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