Kyle Smith

Kyle Smith currently serves as the Head of Measurement Solutions at LiveRamp, where responsibility includes leading the Measurement Solutions team and delivering cross-channel measurement design and reporting through DataPlusMath. Prior to this, Kyle accumulated extensive experience at Experian from November 2005 to July 2022, holding various leadership roles including Director of Digital Marketing Strategic Services and Senior Manager of Digital Ad Operations. In these positions, Kyle developed digital marketing strategies, managed teams overseeing significant media budgets, and provided custom campaign optimization reporting. Educational background includes a Bachelor’s Degree in Business Administration with a focus on Marketing from the University of Nebraska-Lincoln.