Veronica Luik serves as the Director of Strategy and Market Intelligence at LiveRamp since May 2021, where responsibilities include developing the market intelligence practice to inform strategic priorities and provide competitive insights to support commercial efforts and product development. Previous experience includes a role as Partner and Director of Customer Strategy at Mindshare, where collaboration with various verticals focused on audience strategy and data-driven roadmaps, and as Programmatic Group Planning Director at GroupM, where a programmatic diagnostic template significantly improved efficiency and effectiveness in direct response campaigns. Additional positions at Adbrain, VivaKi, Viewable Media, CafeMom, IDG TechNetwork, About.com, and Foote, Cone, and Belding Interactive reflect extensive expertise in account management, client services, and advertising operations. Veronica Luik holds a BA in English Writing and Sociology from St. Lawrence University.
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