James Baker is an experienced Propositions & Marketing Manager currently working at LiveSmart. With a background that includes roles such as Market & Competitor Insight Manager at Vitality and Insurance Innovator at YuLife, James has developed expertise in health and wellbeing, market research, and product development. James earned a 2:1 in English & European Literature from the University of Essex and has a rich history of contributing to various organizations including Bupa and Prudential Assurance.
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