Michael Pedersen

Michael Pedersen has a diverse work experience spanning various roles and industries. Michael currently holds the position of Chief Commercial Officer (CCO) at Livespins and has been with the company since December 2021. Prior to this, they co-founded and served as a non-executive shareholder at iGaming NEXT starting from 2016. From 2019 to 2021, they worked at PokerStars as the Director of Acquisition & Brand.

Before joining PokerStars, Michael was the CEO and co-founder of LetsBet from 2017 to 2019. Michael also gained valuable experience at NetEnt, where they held multiple roles including Regional Business Manager (Nordics) from 2015 to 2017 and Marketing Manager from 2013 to 2015. During their time at NetEnt, they were responsible for leading the marketing team, managing a global multi-million EUR budget, and overseeing the company's marketing strategies.

Prior to NetEnt, Michael served as the Chief Marketing Officer (CMO) at Digisec Media Ltd in 2012. Michael also gained expertise in marketing and management at Modern Times Group MTG, where they held various positions such as Bet24.com - Head of Marketing (Nordics), Bet24.com - Online Marketing Manager, and Bet24.com - Junior Customer Support Manager from 2008 to 2012.

Michael's career journey began at Wright Maritime Group, where they spent a gap year working in luxury yachting. Michael was based in Fort Lauderdale, Florida, and had extensive travel experiences in the US, Caribbean, and the Mediterranean. Furthermore, they served as a Sales Manager at Salling Group, one of Denmark's largest retail chains, from 2005 to 2007, overseeing daily management and sales optimization in the CPG department.

Additionally, Michael has entrepreneurial experience as the owner of REKOM Group A/S from 2000 to 2005. Overall, Michael Pedersen has a strong background in marketing, management, and entrepreneurship, with significant experience in the iGaming industry.

Michael Pedersen has a diverse education history with a focus on marketing, management accounting, finance, and business administration. In 1995 to 1998, they attended Viborg Business School, where they earned a HG degree in Business. Following that, from 2004 to 2005, Pedersen pursued a Y1 of Msc. Managerial Economics at Aarhus BSS - Aarhus University, specializing in Managerial Economics and Statistics. Michael furthered their education by obtaining an MBA in Marketing from the University of Leicester from 2008 to 2011.

In terms of certifications, Pedersen obtained several qualifications from Google. In September 2010, they achieved certification in Google Adwords - Search Advertising, and in October 2010, they obtained certifications in Google Adwords - Display Advertising and Google Adwords - Reporting and Analysis. In February 2011, Pedersen successfully completed the Google Analytics Individual Qualification (IQ) certification.

Additionally, they engaged in further professional development in the field of marketing. In 2021, they completed The Emerging CMO - Strategic Marketing Leadership program at Stanford University Graduate School of Business. Michael also pursued the Marketing Week Mini MBA with Mark Ritson, specializing in Marketing that same year.

Pedersen's education history demonstrates a strong foundation and continuing commitment to learning in fields relevant to marketing, finance, and business management.